What is a Deckhead? I don’t think I’ve actually communicated that before, so here goes. I’ll tell what it’s not. A vinyl enthusiast, a turntablism, crate digger or a DJ purist. It’s a mindset which proceeds the all of the above and more.
Despite having a poor hand, you play like you’re going to win the fucking game. Serendipity, the due consideration of others, circumstances for that matter have no bearing on what you do. You’ll look for the circumstances you want and if you can’t find them, you’ll make them.
A Deckhead finds utility in learning especially the difficult shit, since it has an exponential impact on your life and others. That is what it means to be a fucking Deckhead.
I want my brand to represent, to coin a phrase from Minnie Ripperton the notion of fooling impossibility. Not blind naivety but the courage, the discipline and the tenacity to achieve what you want, gambling responsibly, betting on yourself.
I think there’s an idea for a T Shirt there.