Loading color scheme


by Super User
in Blog
Hits: 126

During the first lockdown I found myself immersed in a series of books written by Robert Greene. The 48 Laws, Mastery which I’ve now read twice, the Art Of Seduction and The Laws of Human Nature. Given the pandemic and the fatalities that ensued, coincidently Greene encouraged a notion that resonated with me albeit a disconcerting one. The benefit to be derived from embracing death. 

He argued it’s futile to deny the inevitability of death, when embraced it can serve as a great motivator for leading a fulfilling life. As 2020 draws to a close the new year brings with it resolutions which in most cases customarily never materialise. If you haven’t already, I thoroughly recommend that you subscribe to Steven Barlett’s podcast Diary Of A CEO, incredibly insightful. 

In his last episode Steven talks about the pandemic encouraging a sense of urgency, not busyness I hasten to add by way of Parkinson Law. The premise of which being that the amount of work required adjusts to the time available for its completion. If there’s anything recent events has taught us is that nothing is promised, so if we’re going to commit to doing something, do so with a sense of urgency. 

I have a number of pending projects for the Deckhead imprint, the label, the merch line, the infotainment series, the Spotify playlist, the Podcast and the book. While a sense of urgency necessitates any achievement, there also needs to be a sense of relish for the process itself, not just the destination. Life is a beautiful gift; we do ourselves a disservice living on autopilot until we arrive at designated destinations, besides it doesn’t necessarily stand to reason that our arrival will pan out the way we may have envisaged anyway.

Happy New Year. May it be your best one yet.


by Super User
in Blog
Hits: 110

Prior to COVID – 19 the marketing strategy for the Deckhead imprint was a convoluted mess, the brand’s ethos was lost. I was preoccupied with the work that seemed likely to succeed and subsequently became stuck. COVID – 19 changed that. The subsequent projects I’ve now embarked on offer no such guarantees but enthral me, nonetheless. 

The habitual practice that this might not work affords the scope for growth, better never stops. Providing you’re able and willing to keep playing of course.

Work for something because it is good not just because it stands the chance to succeed.

Vaclav Havel 


Play With The Changes

by Super User
in Blog
Hits: 117

Robert Greene's The 48 Laws Of Power could possibly rank as one of the most misconstrued books ever written. Deemed by one critic as a ‘Pyschopath’s Bible’ I had a completely different take on it, which was a candid overview of the power dynamics that are prevalent within society today. One rule that resonated with me was law 25

Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you.

You may or may not be aware but A Bunch Of Deckheads started out initially as a promotion then a DJ agency scuppered by the onset of Covid. With the business being redundant I underwent a rigorous assessment of what I had been doing to date and how I could reposition it going forward. 

Subsequently, I rebranded the imprint, revised my content strategy and diversified my business model by starting a label, revisited my merchandise line and started writing a book. Will any of the above yield an immediate return? I don’t know. However, the prospect of defending what I knew didn’t appeal to me either.

Events in life can either happen to you or for you, we all retain ownership of that. Despite the challenges that lie ahead I quite relish them and will endeavour to share my journey as I play with the changes.

The Game

by Super User
in Blog
Hits: 211

If life is a game, recent events have proved that the rules have been changed. COVID-19 has impacted our lives in ways we couldn't have possibly imagined. 

A Bunch Of Deckheads has not been operational for the past three months. While the consequences of this has been catastrophic financially, it may not necessarily be a bad thing. Although, the DJs on the roster may beg to differ.

While maintaining the machinery I wasn’t innovating and was guilty of lacking focus by way trying to do too many things. The brand had an array of conflicting messages. With COVID-19 bringing the world to a standstill it has forced me to address this. It is my belief that the brand will be better placed going forward and I relish the opportunity to prove so.

I look in the mirror my only opponent

Welcome To Jungle - Jay Z & Kanye West

Super User
Super User
Don't have an account yet? Register Now!

Sign in to your account