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Find A Way

by Super User
in Latest
Hits: 153

Luckily I’ve been able to remain healthily preoccupied during lockdown to date. Admittedly, I’ve had my moments but overall, they’ve been few and far between. I would attribute this to learning the skills required to achieve what I envisage for the Deckhead brand. That’s the trick isn’t it, start with the end in mind and take the subsequent steps. You’ll never be assured of an outcome, however you’ll never start without one in mind. 

Some fella called Confucius said, the man who moves a mountain begins by carrying away small stones. If we were assured of a desired outcome, we would do whatever it takes to achieve it. Sadly, we become too preoccupied with what we have to do or whether or not it’s feasible before we even try. I’m empathise, but I want to find out. 

You Got It Bad Girl

by Super User
in Blog
Hits: 121

With what I’m trying to achieve with A Bunch Of Deckheads my passion to learn has intensified. One of my many personal mandates is to become a learning machine, which I appreciate isn’t always sustainable. Frankly, it’s fucking exhausting. Slight digression but I had to ask myself given my love for words why do I have a proclivity to use profanity? I concluded like cash, it just gets the job done better. 

Passion is a multiplier. If you’re fortunate enough to find what your passion is, especially from a young age it can change the context of your life. However, I don’t necessarily believe that you should be resigned to serendipity by way of it’s realisation. It should be relentlessly pursued while in the interim invested in what you do, project passion into everything you do. 

I totally understand the rationale behind constructs, they give us a framework from which we understand the world. I'm arguing that we create our own, providing it's not to the detriment of others of course, our constructs can reorientate the trajectory of our lives. My passion for learning will afford me incredible upside on a personal and professional front, providing I remain consistent. This will be predicated by my psychology, not some Hustle Pornstar rhetoric I worked twenty four hours straight bullshit. Besides, to that point if you're happy doing so there's no need to pontificate about it. The questions I'm concerned with are how do I navigate the terrain of emotional labour, the accompanying fear, will it work and how will the work be received?  It’s an hypothesis I intend to personally substantiate.

The tools for learning are abundant. It's the desire to learn that's scarce.

Naval Ravikant




by Super User
in Blog
Hits: 167

During the first lockdown I found myself immersed in a series of books written by Robert Greene. The 48 Laws, Mastery which I’ve now read twice, the Art Of Seduction and The Laws of Human Nature. Given the pandemic and the fatalities that ensued, coincidently Greene encouraged a notion that resonated with me albeit a disconcerting one. The benefit to be derived from embracing death. 

He argued it’s futile to deny the inevitability of death, when embraced it can serve as a great motivator for leading a fulfilling life. As 2020 draws to a close the new year brings with it resolutions which in most cases customarily never materialise. If you haven’t already, I thoroughly recommend that you subscribe to Steven Barlett’s podcast Diary Of A CEO, incredibly insightful. 

In his last episode Steven talks about the pandemic encouraging a sense of urgency, not busyness I hasten to add by way of Parkinson Law. The premise of which being that the amount of work required adjusts to the time available for its completion. If there’s anything recent events has taught us is that nothing is promised, so if we’re going to commit to doing something, do so with a sense of urgency. 

I have a number of pending projects for the Deckhead imprint, the label, the merch line, the infotainment series, the Spotify playlist, the Podcast and the book. While a sense of urgency necessitates any achievement, there also needs to be a sense of relish for the process itself, not just the destination. Life is a beautiful gift; we do ourselves a disservice living on autopilot until we arrive at designated destinations, besides it doesn’t necessarily stand to reason that our arrival will pan out the way we may have envisaged anyway.

Happy New Year. May it be your best one yet.


by Super User
in Blog
Hits: 151

Prior to COVID – 19 the marketing strategy for the Deckhead imprint was a convoluted mess, the brand’s ethos was lost. I was preoccupied with the work that seemed likely to succeed and subsequently became stuck. COVID – 19 changed that. The subsequent projects I’ve now embarked on offer no such guarantees but enthral me, nonetheless. 

The habitual practice that this might not work affords the scope for growth, better never stops. Providing you’re able and willing to keep playing of course.

Work for something because it is good not just because it stands the chance to succeed.

Vaclav Havel 


Play With The Changes

by Super User
in Blog
Hits: 157

Robert Greene's The 48 Laws Of Power could possibly rank as one of the most misconstrued books ever written. Deemed by one critic as a ‘Pyschopath’s Bible’ I had a completely different take on it, which was a candid overview of the power dynamics that are prevalent within society today. One rule that resonated with me was law 25

Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you.

You may or may not be aware but A Bunch Of Deckheads started out initially as a promotion then a DJ agency scuppered by the onset of Covid. With the business being redundant I underwent a rigorous assessment of what I had been doing to date and how I could reposition it going forward. 

Subsequently, I rebranded the imprint, revised my content strategy and diversified my business model by starting a label, revisited my merchandise line and started writing a book. Will any of the above yield an immediate return? I don’t know. However, the prospect of defending what I knew didn’t appeal to me either.

Events in life can either happen to you or for you, we all retain ownership of that. Despite the challenges that lie ahead I quite relish them and will endeavour to share my journey as I play with the changes.

The Game

by Super User
in Blog
Hits: 262

If life is a game, recent events have proved that the rules have been changed. COVID-19 has impacted our lives in ways we couldn't have possibly imagined. 

A Bunch Of Deckheads has not been operational for the past three months. While the consequences of this has been catastrophic financially, it may not necessarily be a bad thing. Although, the DJs on the roster may beg to differ.

While maintaining the machinery I wasn’t innovating and was guilty of lacking focus by way trying to do too many things. The brand had an array of conflicting messages. With COVID-19 bringing the world to a standstill it has forced me to address this. It is my belief that the brand will be better placed going forward and I relish the opportunity to prove so.

I look in the mirror my only opponent

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