We live in an age of infinite leverage. Your actions can be multiplied by investing in capital, a podcast or having people work for you. Consequently, the impact of good decision making potentailly is higher than it used to be. One of the best decisions I’ve made with respect to the brand has been the hiring of my assistant Hodo, the unsung hero of the Deckhead imprint.
I met Hodo when I was working in the youth space. She’d not too long graduated from University, yet within a short space of time she was integral to the successful delivery of the project we were working on. The consummate professional then, even more so now. More importantly she happens to be one of the nicest people you could possibly meet, superlatives fail me, an absolute pleasure to work with.
When I started A Bunch Of Deckheads it made sense to employ her to assist with a number of projects where she has yet to disappoint. Whatever modicum of success the imprint has achieved to date is largely down to Hodo. She’s an invaluable asset to A Bunch Of Deckheads and our working relationship speaks to exponential impact of good decision making.